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Black Friday is live · Friday 13 November to Cyber Monday 30 November 2026

Black Friday at Beer Merchants

Mix it up.
Save big.

This Black Friday we've ditched our usual multibuy rules. Mix & match ANY beers across our range and save up to 15%, rising to 25% when you buy 24 or more from our featured flash sale brewery.

Start your haul See the flash sale
Any 6 beers3% off
Any 12 beers6% off
Any 24+ beers15% off
24+ from our flash sale brewery25% off
A cooler packed with bottles and cans of beer

Mix & match

Mix any beers.
Save up to 15%.

No more multiples of the same beer. Every individual beer in your basket counts, whatever the brewery or style: 3% off 6, 6% off 12 and 15% off 24 or more.

6 Paulaner Hell+6 Stiegl Goldbräu+6 Sierra Nevada Pale Ale+6 Augustiner Helles=15% off

Each individual bottle or can counts as one. Mixed packs, like our Mixed Cases and Fridge Fillers, aren't included, so build your own instead.

Start your haul

Pick your 24 by style

Lager & PilsnerShop IPA & Pale AleShop Wheat BeerShop Belgian & TrappistShop Sour & WildShop Stout & PorterShop Low & No AlcoholShop

Brewery flash sales

25% off 24+

A different brewery every few days. Buy 24 or more of their beers and your 15% multibuy discount is boosted to 25%.

Friends raising glasses of Paulaner

Flash sale 1 · On now

Paulaner: 25% off 24+

Ends Sunday 15 November at 23:59

Shop Paulaner
On now Paulaner Ends Sun 23:59
Flash sale 2 ? 16–18 Nov
Flash sale 3 ? 19–21 Nov
Flash sale 4 ? 22–24 Nov
Flash sale 5 ? 25–26 Nov
Flash sale 6 ? 27–30 Nov

Want to know which brewery is next? Sign up to our Brewsletter and be the first to hear.

When is the Black Friday sale?

Our Black Friday promotion runs from Friday 13 November to Monday 30 November 2026 (Cyber Monday).

1

15% off any 24+ beers

Available throughout the promotion, from 13 to 30 November.

2

Brewery flash sales

An extra 10% off a featured brewery, only during its advertised dates.

3

Stack your savings

Flash sale discounts combine with the multibuy, so the more you buy, the more you save.

The small print

  • Offer runs from Friday 13 November 2026 to Monday 30 November 2026 (Cyber Monday),while stocks last.
  • Multibuy: 3% off 6 to 11 beers, 6% off 12 to 23 beers and 15% off 24 or more beers, mixed and matched across the range.
  • Brewery flash sales: buy 24 or more beers from the featured brewery during its advertised dates (UK time) and the discount on those beers is boosted from 15% to 25%. Fewer than 24 from the featured brewery receive the standard multibuy discount.
  • Each individual bottle or can counts as one beer.
  • Mixed packs, including our Mixed Cases and Fridge Fillers, are not included in the promotion and do not count towards your 6, 12 or 24.
  • Discounts apply automatically in your basket.
  • You must be 18 or over to buy alcohol.

The more you mix,
the more you save

Start your haul