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  1. Home
  2. Privacy and Cookie Policy
 

Privacy and cookie policy

Beer Merchants is the online trading name of Cave Direct Limited.

We are committed to protecting your privacy and keeping your personal information secure. We value every visitor to our website and work hard to provide a safe and enjoyable shopping experience.

This Privacy Policy explains how Beer Merchants collects, uses and protects any personal information you provide when using our website. Any information you share with us will only be used in accordance with this policy.

We may update this Privacy Policy from time to time, so we recommend checking this page periodically to stay informed of any changes.

Read more by expanding the sections below.

What We Collect

When you place an order or make an enquiry through our website, we may collect the following information:

  • Your name
  • Contact details, including your email address and postal address
  • Your preferences and interests
  • Other information relevant to customer surveys, promotions or special offers

How We Use Your Information

We use this information to understand your needs and provide the products, services and support you've requested.

Your information may also be stored securely in our CRM system for internal record keeping. We may use it to:

  • Improve our products, services and website
  • Send you promotional emails about new products, special offers and other information we think may be of interest (where you've chosen to receive marketing communications)
  • Contact you for market research purposes
  • Contact you by email, telephone or post where appropriate
  • Personalise your experience on our website based on your interests

Sharing Your Information

Beer Merchants will never sell, distribute or lease your personal information to third parties unless we have your permission or are required to do so by law.

If you've opted in to receive marketing communications, we may occasionally send you information about selected third-party products, services or offers that we think may be of interest.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to request a copy of the personal information we hold about you, or ask us to update or delete your information where applicable.

To make a request, please contact us at info@beermerchants.com.

If you believe any information we hold about you is incorrect or incomplete, please get in touch as soon as possible. We'll promptly investigate and correct any inaccuracies where appropriate.

Website Security

We're committed to keeping your personal information secure. To help protect the information we collect online, we've put appropriate physical, electronic and organisational measures in place to prevent unauthorised access, disclosure or misuse.

Payment Security

We take reasonable technical and organisational precautions to protect your personal information from loss, misuse or alteration.

Your credit or debit card details are never stored on our website. All online payments are encrypted using SSL technology and securely processed by Trustwave Domain Validation and PayPal Payment Solutions.

While we take every reasonable step to protect your information, it's important to remember that no data transmission over the internet can be guaranteed to be completely secure.

You're responsible for keeping your account password and login details confidential. Beer Merchants will never ask you to disclose your password.

External Links

Our website may contain links to other websites or related Beer Merchants pages. Once you leave our website, please note that we have no control over the content, security or privacy practices of external sites.

Any information you provide on third-party websites is subject to their own privacy policies, not this Privacy Policy. We recommend reviewing their privacy policies before providing any personal information.

What Are Cookies?

A cookie is a small text file that's stored on your device when you visit our website. Cookies help us understand how you use our site, remember your preferences and improve your browsing experience.

Some cookies allow us to analyse how visitors use our website so we can improve its performance, usability and security. Cookies don't give us access to your computer or any personal information other than the data you choose to share with us.

Most web browsers accept cookies automatically, but you can usually change your browser settings to block or remove them. Please note that disabling cookies may affect the functionality of some areas of our website.

How We Use Cookies

Cookies used on our website may:

  • Ensure the website functions as intended.
  • Remember your preferences between visits.
  • Allow you to share content via social media platforms.
  • Enable website features such as contact forms and customer interactions.
  • Help us understand how visitors use our website so we can improve performance, usability and security.

What Cookies Don't Do

Our cookies are not used to:

  • Collect personally identifiable information without your consent.
  • Collect sensitive personal information without your consent.
  • Pass personally identifiable information to third parties.
  • Pay sales commissions.

Cookie Consent

When you first visit our website, you'll see a cookie banner explaining how we use cookies and asking for your consent where required.

By accepting cookies, or by continuing to use our website where appropriate, you consent to the use of cookies in accordance with this Cookie Policy. You can change or withdraw your cookie preferences at any time through your browser settings or by following the instructions below.

The sections below explain the types of cookies we use, what they're for and how you can manage or disable them.

For more information about cookies and your privacy rights, we recommend visiting the Information Commissioner's Office (ICO) website, where you'll find the latest guidance on cookies and UK data protection legislation.

 

Social Media

Our website includes social sharing features that allow you to share content or visit our social media channels.

These features may be provided directly by the relevant social media platform or through trusted third-party services. Any cookies used by these platforms are subject to their own privacy and cookie policies, and their behaviour may depend on your privacy settings and whether you're logged into your social media accounts.

Analytics

We use Google Analytics to help us understand how visitors use our website. This information is collected anonymously and includes data such as website traffic, the pages visitors view and the devices or browsers being used.

The information helps us improve our website's performance, usability and security.

Google Analytics does not collect personally identifiable information through our website. To learn more about how Google protects this data, or to opt out of Google Analytics tracking, please visit Google's official Analytics support pages.

Cookie Consent

When you first visit our website, you'll be asked to choose your cookie preferences. To remember your selection, we store a cookie on your device for a limited period.

Symphony Commerce

Our website is powered by Symphony Commerce, which uses a number of essential cookies to ensure the website functions correctly. These cookies are required for core features such as shopping baskets, customer accounts, product browsing and the checkout process.

A full list of the essential cookies used by Symphony Commerce can be found in the table below.

Enquiry Forms

If you choose to contact us using one of our online forms, we use anti-spam measures to help protect the website from automated submissions. These checks help ensure enquiries are submitted by genuine users rather than automated bots.

Cookie List

The table below lists the cookies that may be used on the Beer Merchants website, along with their purpose.

Some cookies are essential for the operation of the website, while others help us improve your browsing experience or understand how visitors use the site. The cookies in use may change from time to time as our website and third-party services are updated.

Cookie Consent
complianceCookie
This cookie is set by our website once you have seen and acknowledged our Cookie banner. This cookie will expire and automatically delete itself after [14] days.

Google Analytics (Universal)
_ga
The single default cookie for Google Universal Analytics. This sole cookie used by Google Analytics stores a unique client identifier (Client ID) which is set randomly. This cookie is set to expire after 24 months (2 years) and is refreshed each time you visit our website.

Google Analytics (Classic)
_utma
A Google Analytics cookie, which keeps track of the number of times, a visitor has been to the site, when their first visit was, and when their last visit occurred.

_utmb
A Google Analytics cookie, which creates a timestamp of the exact moment when a visitor enters a site.

_utmc
A Google Analytics cookie, which creates a timestamp of the exact moment when a visitor leaves the site.

_utmv
Used for reporting in Google Analytics classifying the visitor.

_utmz
A Google Analytics cookie which tracks where the visitor came from, what search engine was used, what link was clicked on, what keywords used, and where in the world the site was accessed from.

AddThis
loc, uid/uit, psc, di/dt, atuvc/bt/ssc/ssh/sshs/xtc
Allows users to share content via Social Networking websites and email.

Symphony Commerce
CART
The association with your shopping cart.

CATEGORY_INFO
Stores the category info on the page, that allows to display pages more quickly.

COMPARE
The items that you have in the Compare Products list.

CURRENCY
Your preferred currency.

CUSTOMER
An encrypted version of your customer id with the store.

CUSTOMER_AUTH
An indicator if you are currently logged into the store.

CUSTOMER_INFO
An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS
Stores the Customer Segment ID

EXTERNAL_NO_CACHE
A flag, which indicates whether caching is disabled or not.

FRONTEND
You session ID on the server.

GUEST-VIEW
Allows guests to edit their orders.

LAST_CATEGORY
The last category you visited.

LAST_PRODUCT
The most recent product you have viewed.

NEWMESSAGE
Indicates whether a new message has been received.

NO_CACHE
Indicates whether it is allowed to use cache.

PERSISTENT_SHOPPING_CART
A link to information about your cart and viewing history if you have asked the site.

POLL
The ID of any polls you have recently voted in.

POLLN
Information on what polls you have voted on.

RECENTLY COMPARED
The items that you have recently compared.

STF
Information on products you have emailed to friends.

STORE
The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE  
Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS
The products that you have recently viewed.

WISHLIST
An encrypted list of products added to your Wishlist.

WISHLIST_CNT
The number of items in your Wishlist.

Managing Your Cookie Preferences

Most modern web browsers allow you to control how cookies are used. You can choose to block or delete cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain areas of our website.

For guidance on managing cookies in your browser, we recommend visiting your browser provider's support pages or the Information Commissioner's Office (ICO) website.

Online Privacy

If you're concerned about online tracking, there are a range of privacy tools and browser settings available that can help you manage how websites collect and use data.

If you'd prefer not to be included in Google Analytics reporting, you can also use Google's official Google Analytics Opt-out Browser Add-on.